Cheap laughs. They’re called cheap because they can be gotten for very little effort. Cheap comes with a notoriously bad connotation because you think of a miserly old man sitting in the dark counting his precious pennies and clipping coupons. Why can’t it be something more positive like, oh I don’t know, economical laughs?
An economically effecient way to get more laughs out of joke, good or bad, is to introduce articles and plurals. Bonus points are earned if there’s a referential synonym in the form of a pun or social norm, but that’s a bit advanced for today’s lesson.
Let’s take something simple: Underwear. You could take the intuitive approach and simply use slang or slurs like tighty-whiteys, or skivvies, or simply BVDs. That last one technically doesn’t count anymore as Hanes and Fruit of the Loom are the big players underwear making game anymore. You could go that route, but before I divert, they’re already taking advantage of one of the rules: plurals. The rule they break though is being negative. I don’t care if you call me a hippie, but would you rather be wearing something called underwear or tighty-whiteys? Good comedy isn’t supposed to make someone feel bad, it’s supposed to make everyone laugh including the target.
So plurals enhance, but “Underwears” isn’t grammatically correct in any context, and in some cases can help, but since there is a correct equivalent we choose “underpants” instead. Instantly, “Underwear” has gotten funnier, and it’s not going to make anyone feel bad either. The next step is easy. Add an article and you get “the underpants!”
Now, I’ve gone around my elbow to get to my asshole on this one, but the formula is simple: Plurals and articles. If no equivalent plural is found, then just add an ’s’ and run with it! Even unfunny things can be made funny and if the plural changes the spelling too much, stick with the more ridiculous one. If the plural isn’t sticking, stand by the article addition.
- “I went outside to the orchard to pick the fruits.”
- “Coffee is good with the cremes.”
- “The birds are attacking me with the beaks!”
That last example shows the value of replacing the proper identifier with an improper one, namely from “their” to “the.”
I’ve just sucked all the fun out of comedy. You’re welcomes.
Happy Valentimes Day!
